UK watchdog beats Casmo for Google gambling ad cockup

Online gambling operator Casumo is face a digital egg after searching for problematic gambling support in Google Search.

On Tuesday, the UK’s Advertising Standards Authority (ASA) endorsed a complaint against Casmo, which was filed by an individual who entered “how to cancel a subscription from all gambling” on Google’s search engine in May and was greeted with an online Casmo online propaganda ad for a casino bonus offering. The complainant felt that he had irresponsibly targeted the ad.

In response, Casumo Services Ltd did not believe that paid Google ads were targeted in an irresponsible manner, as the word “unsubscribe” was related to removing the word “unsubscribe” from the mailing list or rejecting marketing pitches.

Casumo said he didn’t expect gamblers to use the word “unsubscribe” to refer to self-exclusion programs. As a result, casumo didn’t see “Unsubscribe” in the list that Casumo submitted to Google to prevent ads from appearing when users searched for a specific word or phrase.

Casumo argued that the dynamic nature of Google Search made it impossible to predict all variations and combinations of words that could be problematic. However, Casumo stressed that it had made the search terms inactive, responded to complaints and reviewed the stronger list.

The ASA acknowledged casumo’s swift action after filing a complaint to resolve where the ad was placed. However, the ASA believed that “how to unsubscribe from all gambling” was a search for a tool to combat problem gambling behavior, and non-broadcast CAP codes require gambling marketing that requires special care to protect vulnerable people. prevents damage or exploitation.

Casumo was previously dragged into the ASA’s woods in September 2017 after one of its affiliate marketing partners ran a particularly galling ad claiming that a British man had paid his cancerous wife’s £130k medical bill through a lucky slot spin.

Casmo has also been beaten much more by real gaming regulators. In November 2018, the British Gambling Commission fined Casumo £5.85m for anti-money laundering and consumer protection shortcomings. In April of this year, the Dutch gambling regulator fined Casumo €310k for providing Dutch punters without a Dutch license.

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