For the first time since the team was formed 100 years ago, the Green Bay, Wisconsin Packers have teamed up with a casino. The NFL team has had an ongoing relationship with the nearby Oneida Casino, but has taken this relationship to the next level, making the game venue its “official Green Bay Packers Casino.” This is just the latest example of how sport and gaming con merge and the trend is not expected to stop anytime soon.
Oneida Casino is now an official partner for the Green Bay PackersThe Packers Vice President of Sales and Business Development, Craig Benzel, said in an announcement last Wednesday, “Like two strong organizations of the Northeastern Wisconsin, the Packers and Oneida Nation have a long history of collaboration. We look forward to continuing to build on our partnership by creating exciting new experiences for fans in the years to come.
The NFL has somewhat relaxed the rules governing the relationship between sports teams and businesses in the gaming space, including casinos. Sports play is also making its way into the league, as evidenced by the introduction of several related efforts. The Washington Redskins have launched a series of trials for “predictive play” during the team’s preseason appearances, and the Los Angeles Rams have set up an app that could possibly be used for sports betting.
The Packers and Oneida have been close for more than 20 years. They worked on several different programs during the period, including a partnership launched 17 years ago that developed the Oneida Nation’s gateway on packers’ home turf, Lambeau Field.
The partnership has already reached the promotion level, both having held several draws last summer. Among the prizes to be won were season tickets, VIP passes for the Packers-Raiders game on October 20 and up.
Louise Cornelius, GM for Games at Oneida, says of the arrangement, “Oneida Casino is celebrating our 25th anniversary this year, and we are proud to help mark this milestone by improving our partnership with the Packers. As the Official Green Bay Packers Casino, we are excited to work even more closely with the organization to provide unforgettable entertainment for fans, visitors and community members.